The Psychology of Couponing: Understanding the Emotional and Behavioral Drivers Behind Our Love for Deals
July 2, 2025
In a world where every penny counts, the thrill of finding a great deal can be exhilarating. Picture this: you stroll through a store, and your eyes catch a colorful coupon on a product you’ve been eyeing. Suddenly, that item feels more attainable, and the excitement of saving money ignites a spark. For many shoppers, coupons are not just pieces of paper or digital codes. They represent an opportunity to save money and make smarter purchasing decisions.